https://www.kellymierohara.com/work daily 0.75 2023-09-29 https://www.kellymierohara.com/work-jasper daily 1.0 2025-05-09 https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1647972037779-6P65LTV8HXVVQFVN68LT/image-asset.jpeg Work For the seventh annual ArtPrize competition, we developed an expression that doubled as wayfinding for tourists visiting the city of Grand Rapids. https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1710876475267-XXPX8PMA358ICFASJOKB/image-asset.jpg Work Art Direction for Herman Miller retail Spring/Summer 2024 https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1710875429833-GOLHVN4812F74TZTWKIV/G-HM_Anooshey_Rahim_EamesxHay_Table_v2_1100.jpg Work Art direction for a feature on Bay Area landscape architect, Anooshey Rahim. https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1743182920128-D5GTQKNE2QCO1X0ROD0A/G-HM_AMN_59666.jpg Work As the cornerstone of Herman Miller’s 2024 brand marketing, we created a robust 88-page brand magazine as a way to deliver long-form content core to the brand ethos. This was also the first vehicle to express our new brand design system. The piece was launched at an event during NYCxDESIGN and distributed in showrooms, retail stores, and through direct mail. https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1743179471174-H0SLVDHIRKTA91DSIC42/W-HM_2559165_100400169_GirardDoubleHeart_v3_0363.jpg Work For the 2024 Herman Miller holiday campaign, we created a joyful, non-denominational celebration of our classic and most giftable products. The campaign was rolled out across media and channels including a direct mail print catalog, email, paid media, and social media. https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1743184397998-B03T2KJ4RDOGU3040DXY/W-HM_AMN_59669.png Work For the first time in 25 years, Herman Miller updated our brand identity system. We worked with the incredible team at Order to develop a new set of robust standards and guidelines that honored the brand’s iconic design legacy while taking us into a bright future. The work shown on this page are real applications of those standards implemented and executed by myself and my talented in-house team. https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1710873347893-8TCKR3E9JQ1E3907RILQ/G-HM_Fukasawa_02920.jpg Work To support the launch of the Asari chair, we sat down with Naoto Fukasawa in his atelier in Tokyo to document his process. https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1710867530915-S27ZJ1IUUY1SY6FCWZNH/HM100-251-Window.jpg Work In 2023 Herman Miller celebrated it’s 100th brand anniversary. We executed a year long campaign to celebrate our stories, values, and legacy. https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1529077146482-5WOCHUMILYSTPFJ0HNHG/SDG_HERMANMILLER_1272-v2.jpg Work When Herman Miller launched the Cosm chair, designed by the German industrial design firm Studio 7.5, we developed a vibrant campaign that celebrating the color, form, and technology of the product in a way that cut through a crowded marketplace and spoke to consumer and contract audiences alike. https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1647983993598-UOZH4O657CIAJMJ2TGS4/it_why_herman_miller_and_hay_03.jpeg Work When Herman Miller acquired Danish design brand HAY, we sat down with founders Rolf and Mette to talk about the significance of the partnership. https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1491416272540-GLOIDJHK12VYUCQPOBZU/Kathryn-Chaplow-Branding-2016.jpg Work - Kathryn Chaplow Identity system https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/1647980159657-P5UEDMBR12HC86S7KPUK/G-HM_DY_22419.jpg Work Hand-drawn and hand-painted supergraphic murals for Herman Miller's post-pandemic office refresh. https://www.kellymierohara.com/contact daily 0.75 2021-10-18 https://www.kellymierohara.com/about-kelly daily 0.75 2025-04-05 https://images.squarespace-cdn.com/content/v1/58e5292f03596eb83c4d88fa/143b6564-b750-42e8-b8c9-65dd5227f405/IMG_9358.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference.